The how of blogging
- 15% of bloggers spend 10 or more hours each week blogging.
- One in five bloggers report updating on a daily basis.
- The most common rate of updating is 2-3 times per week.
- The majority of blogs use tags (85%).
- 13% say that they built their blogs themselves from scratch.
- 59% of respondents use a free third party hosting service.
- 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
- 13% of all respondents say that they never post any images/videos/audio to their blogs, preferring to just use text.
- Of those who use media other than text, 73% say that that they also create the photos, video, or audio they post themselves about half of the time.
- 75% of those who use syndication syndicate full content.
- 20% of all users report having updating their blog or adding content from their mobile device.
- 59% percent report doing so at least somewhat more this year than they did last year.
- Fewer than 10% of bloggers say they don’t know the traffic to their blogs.
- Bloggers participate in an average of 5 activities to drive traffic to their blogs.
- On average 27% of a blogs page views come as referrals from a horizontal search engine.
- 74% of all respondents use a third party service to track their site traffic. Google Analytics is by far the most popular tool in the space.